JLand Group Partners EdgeProp to Unlock Data-Driven Growth in the Property Sector

Photo captions (from left)
Datuk Sr. Akmal Bin Ahmad, Group Managing Director, JLand Group; Ts. Muhammad Izzat Bin Abdul Aziz, Chief Innovation & Digital Officer, JLand Group; Nimalen Parimalam, Head of Business Development, EdgeProp; Alvin Ong, Managing Director of EdgeProp

KUALA LUMPUR: JLand Group (JLG), the real estate and infrastructure arm of Johor Corporation (JCorp), has formalised a strategic partnership with EdgeProp, Malaysia’s leading property media and data platform, through the signing of a Memorandum of Understanding (MoU) to advance property data intelligence and strengthen market positioning across Johor’s evolving real estate landscape. 

Signed in Kuala Lumpur, the agreement appoints EdgeProp as JLG’s strategic knowledge partner at a significant juncture, as Johor continues to gain momentum as a regional economic powerhouse, supported by transformative growth drivers such as the Johor-Singapore Special Economic Zone (JS-SEZ). 

Central to the partnership is EdgeProp EPIQ, EdgeProp.my’s proprietary all-in-one property data and analytics platform, which delivers comprehensive market intelligence through a centralised digital mapping tool for developers, investors and real estate professionals. Through this collaboration, JLG aims to harness EdgeProp’s data intelligence capabilities alongside its own regional market knowledge and development expertise to strengthen operational effectiveness, sharpen market positioning, and support the development of a more integrated, data-enabled property ecosystem in Johor. 

 The MoU outlines a joint initiative focused on three primary areas: 

• Optimising JLG’s Internal Workflows: JLG will leverage EdgeProp’s EPIQ platform to enhance its internal operational processes. This initiative seeks to integrate a unified data dashboard into JLG’s existing systems, streamlining research, planning, and market analysis across its residential, commercial, and industrial portfolios. 
• Strategic Market Presence and Project Visibility: This partnership will leverage EdgeProp’s cross-border media platform to reinforce JLG’s market positioning and amplify the profile of its strategic developments through data-driven content and coordinated marketing initiatives. 
• Exploring a Regional Digital Platform: The collaboration will also explore the potential development of a specialised regional digital platform underpinned by the EPIQ engine. This project would utilise the EPIQ architecture as a “technological chassis,” allowing JLG to integrate its comprehensive regional data with EdgeProp’s standardised nationwide property data sets. 

Alvin Ong, Managing Director of EdgeProp, said: 

“Our role as the knowledge partner for JLand Group is about providing a reliable, data-driven foundation for their digital strategy. By utilizing the EPIQ engine, JLG can focus on their core expertise in development while we provide the specialized analytics and media reach required to support their ambition in driving the Johor-Singapore Special Economic Zone (JS-SEZ) and beyond.” 

YBhg. Datuk Sr. Akmal Ahmad, Group Managing Director of JLand Group, said: 

“Digital transformation is a core pillar of JLG’s strategy, and this partnership accelerates our shift towards a more data-empowered development model. By integrating EdgeProp’s data intelligence capabilities into our decision-making processes, we are enhancing how we assess land bank opportunities, plan future developments and respond to market signals with greater speed and precision. More importantly, this allows us to move from data visibility to decision advantage, strengthening how we position developments, deploy capital and respond to market shifts in real time.” 

This partnership reflects a shared commitment to harnessing data, technology and strategic insight as catalysts for more informed, agile and future-ready real estate decision-making. By bringing together JLG’s development expertise, market intelligence 

and long-term strategic vision with EdgeProp’s advanced analytics and media capabilities, the collaboration is expected to unlock greater value across the property landscape and strengthen market confidence in Johor’s growth trajectory. 

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About JLand Group (JLG) 

JLand Group is the real estate and infrastructure platform of Johor Corporation (JCorp), delivering integrated, sustainable, and future-ready developments that support industrial growth, urbanisation, and digital transformation. Its operations span four strategic pillars: Property Development, Integrated Community Solutions, Property Investment and Outsourced Services. These pillars serve as the cornerstone for maximising value strategically across our business and assets, underpinning our strong foothold across various industries. 

To learn more, visit www.jlandgroup.com.my or connect with us on LinkedIn. 

About EdgeProp EdgeProp is Malaysia’s leading property media and property data platform. Its proprietary EPIQ platform is the industry standard for property transaction analytics and mapping, empowering stakeholders with the data needed to navigate the real estate market. 

For media enquiries, please contact: 

JLG
Nadia Marlina Ismail
Mobile: +6012 619 6611
Email: nadia.ismail@jlandgroup.com.my

EdgeProp 
Jacqueline Lim
Mobile: +6016 215 0311
Email: jacqueline.lim@edgeprop.my